Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach
نویسندگان
چکیده
منابع مشابه
Do Consumers Care about Mobile Service Platforms? A Conjoint Analysis on Consumer Preference for Mobile Platforms
Literature on Mobile Platforms focuses predominantly on strategic issues in managing multi-sided platforms as well as economic issues of two-sided markets. Most of this literature is highly conceptual and empirical research on the perceptions, preferences and behaviour of consumers is lacking. Moreover, scholars typically focus on device-related platforms like operating systems and app stores, ...
متن کاملA Conjoint Analysis of Online Consumer Satisfaction
The ability to measure the level of customer satisfaction with online shopping is essential in gauging the success and failure of e-commerce. To do so, Internet businesses must be able to determine and understand the values of their existing and potential customers. Hence, it is important for IS researchers to develop and validate a diverse array of metrics to comprehensively capture the attitu...
متن کاملConjoint Analysis: a Tool for Preference Analysis Submitted by Acknowledgments
Conjoint analysis is a family of techniques that originated in psychology and later become popular in market research. The main objective in conjoint analysis is to measure individual’s or population’s preferences on a set of options that can be described by parameters and their levels. Here we consider choice based conjoint analysis, where the preferences of the people are obtained from choice...
متن کاملBeyond Conjoint Analysis: Advances in Preference Measurement
We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views preference measurement as comprising three inter-related components: 1) the problem that the study is ultimately intended to address; 2) the design of the preference measurement task and the data collection approach; 3) the specification and esti...
متن کاملFrom Consumer Preferences Towards Buying Decisions - Conjoint Analysis as Preference Measuring Method in Product Recommender Systems
This paper briefly introduces the conjoint analysis as a method to measure consumer preferences. Based on the introduction the conjoint analysis is suggested as preference measuring method in product recommender systems. The challenges and limits in applying the conjoint analysis to product recommender systems are analysed and discussed. In the end we present a set of adaptations to the traditi...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2013
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v5n2p66